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From Five Business Failures to 300 Million Revenue, Kings 3D Jiang Zexing, Part 2

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Jiangxi Industrial Park of Kings 3D

 


In recent years, Chinese brands are completing the transformation from Made in China to Created in China. The rate of the innovation and development of China's own brands was rapid, and a number of excellent 3D printer brands have emerged in China. According to the market demand, the Kings 3D R&D team quickly updated the 3D printing software functions, created a number of 3D printing technologies, and greatly improved the printing speed, thus saving time and manpower for enterprises. Behind every Kings 3D light-curing 3D printer, there is a set of in-depth industry solutions that can help users make better use of 3D printing technology, solve development and production problems more effectively, and improve production efficiency and productivity. Kings 3D stands out in the industry with its rapid and innovative R&D capabilities and more in-depth industry solutions. It has been recognized by major enterprises and quickly occupied the 3D printing industry market. Kings 3D is moving forward step by step, and is reconstructing the market structure of the 3D printing industry with a number of original technologies.


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Shenzhen Office Building of Kings 3D


 

Facing the shadow of entrepreneurial failure, he dares to fight and never give up

From 2013 to 2015, my country's 3D printing industry has achieved a jump from 1.9 billion to 5.6 billion in three years, while Kings 3D Printing Technology Co., Ltd. was formally established in 2015, and entered the market in a period of rapid growth in the 3D printing industry. Jiang Zexing's character of "dare to fight, never give up" is related.

 

When the reporter mentioned that he failed five times to start a business within a year, Jiang Zexing said calmly: "I have been thinking why I failed, I have such good skills, such good conditions, and my ability is so strong, why did I fail? I have always wondered. At that time, I read a book that we want to turn pain into motivation. After reading it, I realized a reason. This is what people must experience, and you must start from the most basic level bit by bit. Only by accumulating and going through this process will you have enough experience to control a thing.”

 

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Science Museum of Kings 3D


 

Although the failure to start a business brought some frustration to Jiang Zexing, he was not defeated. Instead, he quickly adjusted his mentality. He came out of the company to start a business again, and returned to his old business - sculpture. It was also at this time. Jiang Zexing came into contact with 3D printers.

 

"When I first came out and made sculptures, we often encountered situations where customers needed to adjust the size of the sculptures many times, so we had to do it repeatedly, which was actually a waste of time and energy. Then I was thinking, if I can make a sculpture When the machine comes out, it can quickly adjust the shape of the sculpture to achieve an effect of liberating manpower, which must be perfect." After the idea was born, Jiang Zexing's eyes fell on the 3D printer. Without hesitation, he did what he said. In 2008, Jiang Zexing spent all his savings and bought an imported 3D printer. At that time, he did not have a very clear concept of 3D printers, but a voice in his heart told him, "I need it, it will definitely solve my confusion."

 

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The former general of the Western Theater Command  Wang Mingxiao visited


 

Without any industry foundation, everything had to start from scratch. Jiang Zexing and his team spent more than a year of research and finally made a sample. But the problem also appeared, because there was no experience and technology precipitation, this sample could not be promoted in the market immediately, but became a "waste product" in the warehouse. Facing this predicament, Jiang Zexing did not shrink back, but chose to face the difficulties. He began to frequently ask an expert who made 3D printers in Shanghai for advice. The long-term and repeated communication and cooperation made the expert trust and recognize Jiang Zexing. He was moved by Jiang Zexing's persistent and daring spirit and officially joined Jiang Zexing's team in 2014. With the participation of this industry expert, Jiang Zexing led the new team to quickly adjust the product structure, plunging into research and development, and soon realized the vision.And a new generation of professional and practical 3D printers was born. In 2015, Jiang Zexing founded Kings 3D Printing Technology Co., Ltd., blowing the horns to enter the 3D printing industry.

 

The company has been established, the products have been launched, and everything is developing in a good direction. But at this time Jiang Zexing was in a daze. 3D printing has a huge market. If you want to stand out in a huge market, market segmentation is essential. Which market should he focus on has become a question that Jiang Zexing has been thinking about. By chance, Jiang Zexing discovered the opportunity while visiting a friend's shoe factory. In traditional factories, the shoe molds use substitute wood, and the logging is too light, resulting in dust in the production workshop that cannot be ruled out. Jiang Zexing said in the interview: "At the time, we were thinking, I said that our company's service business is very good, and we can survive. We are still nourished, and we are not short of money. But if we can use 3D printing to solve industry problems, then , Will the market be huge? I have discussed with the team several times, and everyone thinks that if this problem can be solved, the market will be huge, so we finally decided to challenge it, so we focused on the footwear industry.”

 

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